Video Advertising Help in Business Growth.


Out of those 82% of businesses feel video advertising  is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Drives Sales
Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.


Did you know nearly 90 percent of marketers rely on video to market their companies?

So says the same data from Oberlo we mentioned before. That means you can’t afford to be one of the few companies out there not regularly producing great video content for your audience.

Increasing Engagement

Whether it’s a qualified lead that just entered the sales funnel or a long-term customer, it’s crucial you engage with and nurture the professional relationship. This keeps the lead or customer on the hook and buying from you longer.

It turns out video is a great means of engaging with your audience. You want the kind of sharpened, clean, attention-grabbing content that cuts through the din and really reaches a person, and you can get that through a video marketing agency.

Generating Brand Trust and Loyalty

When a consumer parts with their hard-earned money, they want to ensure they’re getting a quality product or service. Thus, they typically stick to brands they already know and trust. To get into that exclusive circle, you probably produce blog content that shows your expertise on your industry, right?

By taking it one step further with video, you have the opportunity to build trust with your audience in a novel way. For instance, you can make video tutorials explaining how to use a product of yours or even how it’s troubleshooted. Content of this nature lends itself better to video than written posts, although your site should have both.

Once the consumer sees they can trust your company, they’ll buy from you. Through the high-quality products/services you sell, they could become a repeat customer with a lot of loyalty in your brand. 

Introducing Your Company’s Personality

While every company is a professional entity, being professional doesn’t necessarily have to be a synonym for stuffy. If your business has a collective fun personality that you’ve been eager to let out, video Advertising could be just the platform you’re looking for.

Through a video marketing agency, you can feel confident you’re showing just the right amount of personality without coming across as insincere. You can also ensure this more personable direction meshes with your company objectives as a whole.

Increasing Traffic to Your Social Media or Website

The great thing about video content is it doesn’t have to stay in just one place. Even if you upload a video to YouTube, which millions of people do every day, you can repost the clip to your website, your blog, a landing page, and your social media profiles.

It’s easy to embed clips using YouTube, and you can go the good, old-fashioned hyperlinked text route as well. By posting your videos elsewhere, you can drive more traffic where you want it. 

Boosting Brand Awareness 

Who is your company? With so much steep competition from all sides, it can be difficult for a consumer to answer that question. By dedicating yourself to building your brand awareness, it becomes harder and harder to miss your company.

Video content, especially if it goes viral, can instantly put your business on the map. If you’ve struggled with views on your videos before, a video Advertising company can introduce you to the roadmap for success.

Where Video Marketing Can Be Used?

One of the best parts about video marketing besides its potential to go viral is that it’s incredibly versatile. Any company can benefit from it, from startups to luxury brands and everyone in between.

Also, once you make an exemplary video, you can use it in so many ways.

Here is an overview of all the places to post or repost your video for max engagement with your audience. 


If you visit the websites of a dozen companies, the chances are good that at least one of them will have a video as their homepage. This is a marketing trend that has caught on in the last year or so and doesn’t seem to be slowing down.

These videos are often introductory in nature, as you have to consider the site visitor may know next to nothing about your company. In the video, you might see the founder or another key stakeholder talking about their business, its history, and what it does.

This saves the consumer time. Rather than spend 15 minutes or so clicking and scrolling through the website for information, they can take a couple of minutes and watch a video instead. 

While homepage videos have worked for many a company, there are some pitfalls to avoid. It’s not heavily recommended you let your video autopay. Rather, allow the lead to find the video themselves and choose to click it if they want to watch.

Also, although you have a lot you want to talk about, you have to condense your message into two or three minutes. This can be hard, especially when it comes to curtailing company history, but it has to be done. The longer your video drags on, the more you could hurt engagement.


Video Advertising is one of the most valuable tools in a marketer’s arsenal.

Today’s consumers watch more video on YouTube and Facebook than ever before. If you want to begin reaping the many perks of video, such as higher engagement, trust, and increased email open rates, we recommend a video marketing agency. Their innate knowledge of how to produce and promote a video can be what you need to finally take your clips to the top.

Using UWO VIDEO APP, you can introduce your business or product to a huge audience.

Drive business with UWO VIDEO

WITH UWO VIDEO one can rise in generating Brand Awareness and Engagement

Users that can combine entertaining or informative content in a 15- or 60-second video clip have the potential to see almost immediate results.

Users can search by hashtag when looking for content that they want to watch, so make sure you do your research and select them accordingly!

If your business is location-specific, then make the most of local hashtags – this gives you the chance to get your content in front of people from your local area and build awareness of whatever it is you’re promoting!

Finally; share, share, share!

UWO VIDEO allows you to create some fun, unique, and catchy content which is super-shareable, so make the most of it.

Think about sharing it to your other social media pages and profiles, and maybe link to it in emails and newsletters.


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