The key role of Video Advertising in Digital Marketing

Importance of Video in Digital Marketing

According to TechCrunch, nearly 1 billion hours of YouTube videos are watched around the world each day. This incredible metric isn’t totally surprising though because videos have dominated the digital marketing space for a while and are forecasted to continue growing, which is why marketing through video should be part of your digital marketing strategy.

Video promoting is flooding the present online media outlets and sites.

Nowadays practically any sort of business can profit by the creation of a short video to present their items and administrations.

Why Include Video in Digital Marketing?

There are hundreds of reasons why digital marketers should choose to create videos, but some of the most impressive statistics that prove the importance of video in digital marketing are:

  1. 97% of marketers claim that videos help their customers better understand products.
  2. It has been predicted that over 80% of all traffic will consist of video by the year 2021.
  3. 81% of businesses are now using video as a part of their digital marketing strategy.
  4. Live videos will account for 13% of total traffic by 2021.
  5. 90% of consumers claim a video will help them when making a purchasing decision.

On the off chance that these numbers don’t get your video creation juices streaming, consider the reasons why you, as an advanced advertiser, appreciate watching recordings yourself. Recordings, whenever created effectively, are addictive, and recordings give clients an individual association with what they’re watching.

Advertising through video offers organizations the chance to rapidly grandstand significant highlights of their business while coordinating fun designs, a spunky voice, drawing in music, or elaborate pictures.

Shoppers are 64-85% bound to buy an item or administration that has video portrayal.

Studies have shown that consumers are 64-85% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

Views and Conversions

There was once a time that attaching a picture of a product or service was enough.

While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today’s media driven culture.

People are presented with so much information that they have to make a decision about what they take the time to read and view.

Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.

It has been estimated that somewhere close to 75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.

At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company’s website.

Types of Videos to Use

There is a wide range of video types that are accessible for digital marketers to utilize, but here are a few that we have found to be most successful as part of our clients’ digital marketing strategies:

  1. Explainer Videos
  2. Customer Testimonial Videos
  3. Educational Videos
  4. Company Story Videos

Video Marketing at UWO VIDEO

At UWO VIDEO, we have experience creating eye-catching videos for both our own digital marketing initiatives as well as our clients’ needs.

We encourage you to take a look at a sample of our work below and get in touch with us if you like what you see. We look forward to working with you to get video in your digital marketing strategy.

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