Here’s Why Video Advertisement on Social Media Is Crucial for Small Businesses
Video ads are the top way that consumers find out about a new brand before purchasing so that’s why we say “Video Advertisement sells!
For private businesses, interest in online media and video is explicitly basic – 46% of shoppers see more video ads through online media than on television and 73% of shoppers were affected by the presence media of a brand on the Web when they settled on a buy the choice.
It is only necessary to train marketing traditional and they are also effective as those who are eligible for self-review, and those who want to use digital marketing as a passer of the strategic strategy to promote success.
It’s no doubt that traditional forms of marketing are no longer as effective as they used to be, and those who are seeing success by utilizing digital marketing may be missing out on key strategies that can accelerate growth further. As more businesses turn to Facebook for marketing campaigns, the more expensive it will cost advertisers to advertise, based on Facebook’s auctioning algorithm, and the more difficult it will be to capture attention on social media.
I’m going to let you in on three powerful reasons why video marketing is important in 2021 and how you can get better results with less of a marketing budget.
1. Capture Attention Quickly.
There are so many advertisers competing for attention. Having a picture as a creative won’t always do it anymore to grab people’s attention on social media. There is plenty of content out there and so many people running ads that our brain skims through a lot of the photo content we come across, whereas video holds attention 5x more than stills.
2. Optimize Ad spend.
Video marketing is one of the most cost-effective ways to market to people online. Spending money on video views is a great method to get your brand exposure with the best bang for your buck. There is no doubt in our company that the most cost-effective way to target our prospective clients on social media is by video view campaigns.
3. Retarget viewers by viewing thresholds.
A golden nugget for marketers that lies beneath running paid video view campaigns is the fact that Facebook grants the ability to retarget the exact video viewers based on the duration each user watched the piece of video content. It’s built directly into the Facebook Ads Manager platform, making it possible to retarget users without installing a Pixel (cookies) on a website.
So, there you have it: Three solid reasons video advertising is important on social media in 2021.
If you want to stand out amongst all the noise and competition, you should keep these tips in mind and start implementing video content as part of your marketing campaigns.
Video marketing on social media is important because it helps capture attention, allows for remarketing based on previous viewing thresholds, and is overall more cost-effective.