Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
Any business that features a physical location or serves a geographical area can enjoy local SEO. If you search Google for any important keywords associated with your business and a map with 3 listings appears underneath it (also referred to as a map pack), then local SEO can help you grow your business.
Why is Local SEO important?
Optimizing for local search is vital, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.
When done correctly, It enables people to find information about your business quickly and easily, bringing them one step closer to a transaction.
Local SEO – A different pattern!
What about local organic search results? After analyzing user behavior over billions of searches, Google found that people searching for certain types of businesses need results from their immediate area.
That’s why Google’s local search algorithm includes a proximity factor, which can be a fancy way of stating that Google takes your location into account once it searches for a local keyword (a query with local intent).
This happens even when the search engine does not include a city name or “near me” in its search.
If you’re at work and need to order pizza delivered for lunch, for example, Googling “pizza delivery” shows an inventory of locations near your office in your local SERPS (search engine result pages) .
But if you’re trying that same search at home, you’ll get a completely different set of results. This is sensible, considering you would like to receive a pizza from somewhere nearby.
Local search has been around for years, but it was limited due to people only using their desktop computers. However, with the recent growth in mobile internet access, mobile search has exploded,
which is why local SEO has become very important to the success of any business offering local products or services and local marketers.
What matters Most for Native SEO?
What does this mean to search marketers? While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.
If you’re new to marketing your business online, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.
Marketing analytics software company Moz posts its annual Local Search Ranking Factors survey, which includes the top 35 to 40 worldwide experts in local SEO. Its results provide the best insights into which factors influence local search visibility.
Localized content and native link popularity are factors, even if they are in Google’s traditional search algorithm, so creating local landing pages for each of your locations is vital, especially if you have a multi-location business.
Where you should include not only your business name, but also your details like address and phone number, also to optimize your title tags, meta descriptions, and follow SEO best practices.
This could be factored into your content marketing and link building strategy as well.
Additionally, location-based factors, such as having a business listing on Google My Business, local citations from data aggregators, and review signals, which need to be posted by your local customers, are also taken into account in your Locally targeted SEO rankings, and as a consequence, you should also take them into account in your Search engine efforts.
Conclusion: What is Local SEO?
Local SEO is overlooked by many, but it is one of the most important aspects of a search engine marketing strategy. As a general rule of thumb, it’s usually a good idea to take advantage of as many marketing channels as possible.
Boosting your local SEO presence will help your Search engine optimization efforts as a whole, as well as your social media presence. Each new like, share and follow has a regional meaning. Every new inbound link and content that you simply create will have a positive effect on local SEO.
Now all you would like to try is to measure the results in your analytics suite. Then keep creating great content that will appeal to local search engines. Results will continue to appear over time.
Need more information on what local SEO is and how it can help your business?
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