More and more brands are incorporating Instagram Marketing Strategies into their marketing plans. They can play with videos, gifts, and photos because all are driving high engagement rates.
Recently, it has gained popularity as an exciting method for brands to highlight their cultures, recruit new employees, engage with customers, and showcase products in a new light.
Since the inception of Instagram, it has become the ultimate photo sharing platform.
More than 800 million monthly users are active at the location. Every day 60 million photos are published and 1.6 billion daily “likes” are given.
There are also a large number of influencers on the location with a large following. And with the right plan, you too will become an influential brand.
You need to post the right content to stay relevant to current followers while attracting new ones.
But it is often difficult to understand what type of posts work best to grow your audience.
Furthermore, Instagram users are not only active, they are engaged. Approximately 60% of active platform users visit the location on a daily basis and 21% say they check it weekly.
Instagram Marketing Strategies can also help you increase your brand awareness and introduce new products.
80% of Instagram users have made a sale supported by something they found on the platform.
Instagram allows you to market your brand and merchandise in a friendly and authentic way without selling too much to your customers.
Even with these Instagram stats, you still won’t be sure how to get started. We all know that the platform is usually a bit intimidating at first, and that is why we have created this guide.
What is Instagram Marketing Strategies?
Basically, if you can get an influencer to market your brand, you will get sales.
Instagram is the leading social platform for influencers around the world. This is usually an inexpensive marketing strategy. Most influencers will charge only a couple hundred dollars or so for a post.
Having a clearly defined Instagram marketing strategy is vital to achieving your business and social media goals. The main step within the process is to define your goals.
How to create an Instagram business account
- Before starting, it is important to note that Instagram is designed for content in the moment. To remain relevant with your audience, you will need to invest the necessary resources to publish posts regularly.
- The best way to keep your followers interested is to keep your Instagram profile updated. Next, we will discuss how to create and maintain a successful Instagram profile.
Setting up your Instagram account
When you open the Instagram application, you will have two options to create your account: log in with Facebook or register with phone or email. Make sure to sign up with a business email so that your Instagram profile is not linked to your personal Facebook account.
Optimizing your Instagram account
Now is the time to decide on the right profile picture. Your profile picture is your first impression on new visitors. For this reason, keep your image consistent with your branding and visual markers.
Manage Instagram settings
Within your settings, you’ll be ready to do things like change your password, view the posts you liked, enable notifications, and much more.
Here are a couple of things that you should inspect directly.
Add additional Instagram accounts, where you will add up to 5 accounts and switch between them without logging in and out. This feature also allows you to have multiple people logged into one account at the same time.
To add an account, click Add Account at the bottom of your settings. Enter the username and password of the account you want to add.
To switch accounts, access your profile and touch your username at the top of the screen. Choose the account you want to switch to.
Types of Instagram posts
The most common post on Instagram is an image post. When you post images, share a series of photos. Variety will show that your brand is diverse and you will interact with your followers in various ways.
It’s also important to remember that Instagram users are trying to find genuine brand posts, not blatant ads. Try to capture your company culture with lifestyle photography and behind-the-scenes looks. Avoid posting too many photos of your product.
Educational publications offer snack recommendations on how to do or do something. Photos or videos generally present instructions in a quick and easy to follow way.
User generated content
Similar to employee posts, User Generated Content (UGC) is content selected by your fans and followers. Your tagged posts and posts along with your brand’s hashtag are a great source for UGC.
Instagram also allows you to upload videos, as long as they are one minute or less.
Instagram videos are played by default without sound. Because of this, please confirm that at least the first few seconds of your videos do not need sound to be understood. will use your title or ask viewers to show themselves in sound.
Instagram Stories allow users to post more frequently without overposting and clogging their main feed. The stories usually feature images
Like Snapchat Stories, your Instagram Story disappears after 24 hours.
Instagram also allows you to tag another account in your Story, which can be a good way to link with other businesses and your followers. To tag someone, type “@” followed by the username you want to mention. This makes the tag clickable so viewers can visit the tagging profile. You will receive a notification if you have been mentioned in someone’s story.
As we mentioned earlier, Instagram features a live video option that allows you to share content in real time. To start a live video feed, open the Instagram camera, swipe to the live settings, and click the button to start the live video.
Once the live video starts, all followers currently on the app will be notified that it is live. Live viewers can also discuss the video live using the built-in chat feature. Live video should be used sparingly to show exciting content in real time or engaging moments like Q&A or revelations.
Instagram Marketing Strategies
Set your goals for Instagram.
Determine your Instagram audience.
Conduct a competitive analysis.
Set up an editorial calendar.
Create a consistent brand on Instagram.
Grow your Instagram follower base.
Turn your Instagram followers into customers
Many companies feel pressured to be present on all social media platforms and forget about strategy. Don’t make this mistake.
Since Instagram is extremely different from other popular social sites, it requires a defined marketing strategy. Start here to develop your brand’s unique style.
Refining your Instagram Audience
Once you set your goals, it’s time to better define your audience. If you’ve had experience with the Facebook Ads Manager in the past, this step should be pretty easy – you’ll be using an equivalent platform, except for Instagram.
Ads Manager will allow you to greatly customize the parameters supported by your audience, from age range and site to detailed demographic, interest and behavioral targeting.
You will also create a custom or similar audience to upload an inventory of people who have already interacted with your business.
Set an Instagram Marketing Strategies Budget
Now is the time to calculate your Instagram budget. The good news is that a little money can go a long way on Instagram, especially if your audience is refined to hit the right people.
Instagram users want to connect with Brands.
Research shows that brands enjoy a variety of different benefits and advantages online:
- Instagram brands enjoy a regular engagement with 4 percent of their total followers.
- 70% of Instagram users report having searched for a brand on the platform.
- 62% of users follow a brand on Instagram
- Only 36 percent of marketers use Instagram, compared to 93% of marketers who use Facebook.
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