Video SEO- UWO VIDEO ADVERTISING AGENCY

Video SEO – Tips to get high traffic to your Website

After optimizing and using various platforms and tools for your site, you think you have finally mastered website SEO right away. But now there is Video SEO? Is it more of the same hard work?

Have you spent most of your time on the simplest strategies, production, and editing of your video content, but still not ranked high enough? WHAT GIVES!?

In fact, the planet of content production has drastically shifted from more written content to video production and marketing.

The rise of YouTube because the second largest search engine (after Google, of course) seems to be the engine behind the need for video content.

WHAT IS VIDEO SEO?

Just as SEO refers to optimizing keywords to drive your rank higher in search results, Video SEO is the process of optimizing the video content you create to be indexed and ranked high in search results for relevant keywords.

YouTube was founded in 2005, with only a couple of videos uploaded at a time. It has become the most important video platform and has five billion videos viewed per day by 30 million users.

Other video-loving platforms such as Instagram Live, Facebook Live, Snapchat, and UWO VIDEO prove that video content is the preferred content type today for learning and entertainment.

As a result of this increase and change in trends, an increasing number of brands are also changing their marketing strategies to have more videos. In 2019, 87% of sales agencies used video marketing as their main way of selling.

CREATE a beautiful Thumbnail

Since we are getting all the visuals here, the title and thumbnail will be the main things users will see once they do a search. This little data square is the summary of your entire video!

It should be eye-catching, exciting, and most importantly, really show what the video is about. For example, if you made some cupcake recipes in your video, it might be beneficial to incorporate the cupcakes into your thumbnail!

Here are a couple of other things to think about for your thumbnail:

  • Make it a real shot of your video; don’t use fake content or images.
  • Bold or highlighted text to attract attention
  • Human Interaction: Humans respond to other humans, so having someone in your thumbnail will likely generate clicks.
  • Bright colors, again, attract attention

CALL TO ACTION (CTA)

Include a welcome call to action for each video you make. People may see your content, but never interact with it because “they will throw themselves in the hay later, but they never will.”

Asking people to subscribe leave comments, and like your video may sound moot to viewers you already have, but this is usually an important part of your videos.

You would like people to interact with your content! Why not remind him from time to time?

Also, if you have a website or blog that you just update along with your videos, you’ll want to direct people there. This can attract more people to your landing page and increase traffic to your site.

It’s up to you to pave the way for your site because sometimes the audience doesn’t know how to locate the information themselves.

VIDEO SEO OPTIMIZATION

Creating brand awareness and exposure is very easy on social media platforms – that’s what they’re designed for!

The goal of all video content is to build a loyal following and convert those views into sales and profit. As such, it is essential to ensure that your videos are always compatible with the schedule.

The way you’ll do this is by optimizing your metadata with relevant keywords, having a keyword-centric video title, and creating a video sitemap that you can simply submit to in Google Search Console.

It’s important to see that your video content is relevant to the page you’re posting it to, especially if it’s on your website! Otherwise, regardless of the percentage of bots tracking it, you will never get a rank because it will be too generic and impractical.

PROMOTE WHERE YOU CAN!

Of course, once your video is optimized, don’t forget to market it. SEO is great for ranking, but don’t just rely on that.

Video marketing campaigns are great and you should specialize in YouTube (or your chosen video platform), but also include social media sites like Facebook, Instagram, Twitter, and Snapchat.

People spend around two hours there a day, so it should come as no surprise that they are great places to own your promoted content.

Other cool things in the

while promoting your content are these:

  • Optimizing tags and hashtags on social media like Instagram
  • Posting high-quality content regularly
  • Engaging with your viewers through comment replies
  • Reach out to influencers and other content creators to promote your videos for something in return – collabs? Backlinks? Your product? It’s up to you!

As great as video SEO is, it is not always reliable.

Google changes its algorithm regularly, and video content is evolving very rapidly. Search bots are not a sure-fire way of staying on top of the search results.

FINAL WORDS

As you can see, there are a lot of SEO tips for videos out there! Now it’s over to you to go through this video SEO optimization checklist and put them into action.

Don’t forget to update the old video content too! That will be very useful because it will keep your content relevant even as trends change.

I hope this list of video SEO best practices will help you with your video content in the future. If you need help, though, we are just a phone call away!

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