Short Video Advertisement are much cheaper to make than their long-form counterparts, but they are just as, if not more, effective.
These ads come in many different video ad formats, such as In-stream ads (pre, mid-, or post-roll ads that play at different points in an online video clip)
Short-form video ads are video clips, typically 5 to 16 seconds long, that companies use to promote. Short video ads are much cheaper to make than their long-form counterparts, but they are just as, if not more, effective.
What does that mean? It means that larger companies can make better use of them than smaller ones. If most people are already familiar with your products, you can use these ads to maintain and strengthen your market position by using different social media platforms like Facebook and Instagram by running ads on them.
Due to the brevity of these announcements, they don’t leave much room for product demonstration, which might be a better option for brands new to the market. In essence, short video ads are more focused on engagement and temptation, while their long-form counterparts are on crafting and transmitting the information.
Statistics also show that video ads longer than 15 seconds have significantly higher churn rates than their shorter counterparts, making it clear that shorter ads are the best way to go.
Advantages Of Short Video Advertising
- They are easy to consume due to their brevity.
- They are cheap to manufacture and very effective.
- These ads leave a lot of room for humor and imagination.
- They are addictive.
- They are shareable.
Should You Adopt Short Video Advertisement in Your Marketing Strategy?
Considering everything we said, we would be foolish to say no. However, we must emphasize once again that you should only adopt this advertising strategy if it fits your business model and goals.
There is a time and place for everything, and even if you don’t find a video content marketing campaign to be your best option today, that could change in the future!