"WhatsApp Marketing- UWO Video Advertising Agency"

WhatsApp Marketing: The new way to reach your customers!

WhatsApp Marketing is a platform, for marketing a brand through WhatsApp & build a strong relationship with customers and increase sales.

 

When you think of different marketing channels to talk and interact with your ideal customers, what is the first thing that comes to mind?

Probably Facebook with its 2,167 million active users.

Maybe Instagram with its 800 million active users?

What about Twitter with its 330 million active users or LinkedIn with 260 million active users? You’re probably there too.

But what if we told you that there is another platform, it is text-based, it has more users than Instagram and LinkedIn combined? And we’re pretty sure it hasn’t arrived yet.

It’s called WhatsApp.

While the WhatsApp chat platform offers a private and convenient conversation space, WhatsApp marketing has yet to get the full attention of marketers.

We collected many other reasons why you need a WhatsApp marketing strategy right now.

WhatsApp is the world’s most popular chat platform where users can send text messages, call, make video calls, send voice notes and locations, create and share photos, videos, and other files via mobile devices and desktop computers.

Provides end-to-end encryption and free real-time communication with platform users. It has evolved from a closed, text-based platform to a place where people share opinions and news with others.

Calling features have paved the way for global conversations, and the inclusion of multiple media formats has made WhatsApp a source of entertainment as well.

Let’s see why you need a WhatsApp marketing strategy as part of your marketing portfolio:

  1. WhatsApp is a widely used messaging platform

According to the WhatsApp blog, the platform connects more than two billion users around the world, making it the most popular messaging application today.

In July 2019, MessengerPeople confirmed that WhatsApp has 1.6 billion monthly active users. With such a large audience base to cater to, you can leverage it in the right way to engage 1: 1 with your target audience.

  1. People prefer to use chat instead of phone calls

Reaching your audience on their preferred channel is vital in any marketing strategy.

According to Business2Community, “more people use their Smartphone for texting than for phone calls and more than 90% of American teens use text messaging or SMS services.”

3. WhatsApp offers high user participation

Hence, your marketing message will in all likelihood be opened and read on WhatsApp.

WhatsApp status, read receipts has also driven user engagement on WhatsApp. In addition, you can chat with your customers in real-time and have two-way conversations like in a physical store. This direct interaction helps your customers feel more connected to you.

  1. You can customize conversations on WhatsApp

One-on-one interactions help your business meet the unique interests and requirements of your customers. This makes your message more relevant and authentic.

For example, if a clothing brand is connected to its regular customers with WhatsApp and knows their shopping preferences, it can send messages and offers that are relevant to them, such as Newcomer – summer dresses for you!

Conclusive thoughts

WhatsApp can become a great marketing opportunity if you can create brand awareness through other digital channels such as social platforms, websites, etc.

To help you get started, here are some tips for a successful WhatsApp marketing strategy:

  • User permission is essential before you start sending your marketing messages to them.
  • Deliver relevant content
  • Video messages and status are powerful in building brand awareness and solving customer problems.
  • Groups and broadcast messages can help you share generic information such as contact details, service center details, FAQs, product launches, offers, and deals.
  • Use WhatsApp for Business to send automated messages and share business-related information
  • Be approachable and have a dedicated team to respond to your customers’ messages through chat and calls.

UWO Messenger can help you get started with WhatsApp marketing

At UWO we are constantly innovating and advancing in the world of marketing.

WhatsApp is still a new avenue of marketing, but many companies could benefit from its use. That’s why our marketing experts have worked hard, tested, and n determined the best ways to get new customers with the world’s most popular messaging app.

Contact us today to design a WhatsApp marketing strategy that can help your business grow!

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