Affiliate Networks and their offerings have developed in response as more companies turning to affiliate marketing to promote their products
Although it is possible to work directly with affiliates, doing so requires a large investment of time, as well as the need to integrate specific software to track and monitor campaigns and publishers. Working with affiliate networks negates the need for much of this, making it the preferred method of 83% of advertisers.
What are affiliate networks?
Affiliate networks are platforms that act as intermediaries between the publisher (the affiliate) and the advertiser (the merchant).
Advertisers establish their affiliate programs in an affiliate network, and publishers can search the web for programs they want to promote. The affiliate network acts as a manager for both publishers and advertisers.
How do affiliate networks work?
For an affiliate network to work, both advertisers and publishers must first register with the network. Once accepted, advertisers can add their programs to the network and publishers have instant access to a wide range of affiliate programs and promotional material.
Publishers can apply to be accepted into any program they wish to endorse.
Once they have been accepted as affiliate partners with the advertiser, they have access to a selection of promotional texts or creative’s that can be used on a variety of platforms, such as social networks, emails, or websites.
The publisher is assigned a unique publisher ID upon joining the network, which is used to track the sales of each program advertised on the affiliate network.
The publisher places the affiliate links in the promotional material; when potential customers click on the link, they are directed to the advertiser’s website to complete their purchase.
The affiliate network tracks the identification so that the sale can be attributed to the publisher.
Publishers and advertisers can access their control panel at any time and review all aspects of the program within the affiliate network platform.
Affiliate networks offer expert account management and advice, helping advertisers and publishers alike create and nurture partnerships to grow and optimize each affiliate program.
Affiliate networks provide a channel of communication that is built on trust and builds partnerships and relationships.
This is paramount for the speed at which sales can be made and the return on investment, giving affiliate marketing a key USP and differentiating the industry from many other marketing channels.